June 1, 2017

Dear Health First Pro-Health & Fitness Member,

More than 20 years ago, Health First leadership took the visionary step to address the lack of high-quality fitness facilities in Brevard County. They opened multiple Pro-Health & Fitness Centers to meet the needs of our community. Since that time, Brevard County has evolved and moved toward a healthier environment with 49 fitness center options. Because we have more resources available, Health First is taking steps to improve our residents’ access to these centers. We are partnering throughout the county with many organizations to provide healthy options, and through membership in Health First Health Plans, our members have access to 38 fitness centers throughout Brevard County.

Today, there are 11 fitness centers within five miles of our Health First Pro-Health & Fitness Center–Palm Bay. Therefore, as a way to allow us to focus our resources on improving our fitness network and partnering with other community resources, we are closing our Palm Bay location on Friday, June 30, 2017.

What does this mean for you?

We value your membership and hope you choose to utilize our other Health First Pro-Health & Fitness Centers. We have included a map of all fitness centers in Brevard County for you to review, along with their contact information.

If you are a Health First Health Plans member and are using the fitness center benefit, the map also includes the American Specialty Health (ASH) fitness network you may select from.

If you are a paying member and wish to cancel, we ask that you visit one of our associates, who will work with you on the process of canceling your membership. If you participated in our December promotion, paid for a year in advance and choose not to move to another facility, we will assist you in getting the remaining six months’ worth of fees refunded.

What is happening to the Pro-Health & Fitness Center Palm Bay associates?

We are happy to say that all Pro-Health associates from the Palm Bay location will be offered a position at one of our other three fitness centers, located in Melbourne, Merritt Island and Viera. Associates will also have the option of exploring other opportunities within Health First’s Integrated Delivery Network (IDN).

It is never our intent to close a facility, and this action was decided only after all other options were exhausted. If there are any other questions you may speak with a Pro-Health & Fitness Associate or you can call me personally on my cell phone at 321.258.5521.

Thank you for your commitment to Health First Pro-Health & Fitness.


Matthew Gerrell
Vice President
Outpatient & Wellness – Retail Division